On the occasion of Baselworld 2019, Hegid, a new brand of progressive French watchmaking, unveils Squama bracelets, an ethical and innovative high-end leather developed in partnership with Cuir Marin de France, the only French tannery created nearly 40 years ago, which develops a new generation of environmentally friendly leather. Hegid has designed a mechanical watch of exceptional quality, which has the power to change its appearance according to desires and needs, never to get tired of it again. In a few seconds and without tools, the timepiece is transformed with an ease and freedom previously unknown in watchmaking.


The watch is divided into three parts:


- the capsule, the heart of the watch containing its precise mechanical movement, which, once purchased, will accompany its wearer for decades;

- the size, the body of the watch which can give a sporty as well as a dressed shape;

- the bracelet, the watch's clothing which is the stylistic or practical touch. Two new bracelets, the Legend Squama® Black and the Legend Squama® Blue, have been added to the brand's catalogue of customization opportunities with complication of packaging.

Hegid is committed to more sustainable luxury, without compromising quality or style. Thousands of tons of marine skins are thrown away every year around the world. Squama® is the result of the valorisation of these leather skins in a circular, ecological and more ethical way.


Cuir Marin de France collects fish skins from restaurants and the food industry and then transforms them into precious, environmentally friendly, hypoallergenic and odourless leather using a vegetable tanning process. Each square metre of marine leather used avoids the use of controversial materials.


Made in France, Squama® is a high quality flaked salmon leather with a tight grain and perfectly symmetrical grain, which distinguishes it from other exotic leathers. Very thin and very resistant, it passes through time very well. Its fluid finishes are inspired by the incredible abilities of the fish that can be slipped into the oceans. There are skins made to rub up against ours. Legend Squama® Hegid bracelets revisit these timeless timeless timepieces of watchmaking leather. Squama® is suitable for lively personalities, who have the ability to move against the current as well as to orient themselves in life. Hegid is developing the watchmaking industry.

If you have any questions, call us at: +33 (0)6 66 52 61 65
or send us a message to:  accueil@ictyos.com


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