CHALLENGE TO INNOVATE TOGETHER 2019
A FISH LEATHER BAG WINS THE CHALLENGE
INVENT FOR THE WORLD OF TOMORROW
The Innovate Together Challenge has been organized by the Compagnons du devoir for nine years now. This year, the event supported by the J.M. Weston Foundation, in partnership with the Ecole nationale supérieure de création industrielle (ENSCI) and the Institut français de la mode (IFM), had the theme "Alternative and alternative leathers".
Three teams, mixing fellow students from the ENSCI and the IFM with fellow students, presented their ideas on July 11 to a jury of thirteen professionals, headed by Olivier Saillard, artistic director, image and culture of the J.M. Weston shoe brand. After four months of work, one of them designed a pair of linen fibre sneakers and their derivatives, the other a range of eco-designed bags made from the least noble pieces of vegetable tanned leather and the last one a fish leather backpack from the food industry.
It was this third project, the "Scalia" bag, that caught the jury's attention. The team composed of Kévin Damour, Claire Durand, Baptiste Cotten, Mathilde Lopez, Camille Coulon and Vincent Sénéchal obtained their skin from the tannery Cuir Marin de France and developed an assembly technique that limits material waste. As a reward, they received a collective grant of 10,000 euros, an endowment provided by the J.M. Weston corporate foundation.
Created in 2011 under the impetus of Christopher Descours, owner of the shoe brand through the EPI group, the J.M. Weston Foundation has been chaired by Christian Blanckaert for three years. It organizes an exhibition with the École nationale supérieure des arts décoratifs, a Franco-Japanese exchange called "J.M. Weston Foundation Awards", and is a partner of the Association des Compagnons du devoir et du Tour de France. "Craftsmanship is an exceptional skill that allows us to offer unique products of unequalled quality. I am very pleased that the J.M. Weston Foundation will make it possible to promote this know-how and ensure training and transmission to the next generations," explains Christopher Descours.
Par Tanissia Issad
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