Baselworld is the world's leading international trade fair for watches, jewellery, precious stones and related industries. It is here that the most prestigious brands in the sector (including Rolex, Patek Philippe, Chopard, TAG Heuer, Hublot and Breitling), the most influential media and the most important buyers in the world meet. Baselworld is the exclusive platform where the most renowned watch and jewellery brands present their annual innovations to an international audience. All those who wish to know the current trends and new products of 2019 will be able to discover them at Baselworld: live and exclusively.


On the occasion of this exceptional show, Cuir Marin de France joined forces with one of the most prestigious luxury packaging companies: the Gainerie 91 Group. An attractive operation both to promote SQUAMA (high quality salmon leather for watch straps), and Gainerie 91's widely recognised know-how in the manufacture of tailor-made packaging such as watch cases. 

During the 6 days of the Le Cuir Marin de France show, almost all the participants were able to meet. This "coup de com" did not leave anyone indifferent since at each exchange the brands were offered a unique key ring in SQUAMA. The key ring is none other than an original and innovative souvenir to make the SQUAMA known (available in Shade, Temperament and Rutillant) and to illustrate the knowledge of one of the last sheathers in France.

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